
Everybody knows we love us some Mass Effect 3, but this is an entirely new level of love. Bioware launched a bit of a marketing campaign which involved lauching several weather balloons in San Francisco with 10 copies of Mass Effect 3 attached to them.
Anyone who found the balloons then got an awesome surprise. The only problem is, things didn't quite go according to plan. The balloons ended up getting lost, so Bioware and EA canceled the search for them. Then a team of fans took matters in to their own hands.
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