Monday, April 2, 2012

Comic Book Mixup!

Has anyone's stores mistakenly put this issue on their shelves? I go to several comic stores, and some did while some did not. If you see this comic floating around, be respectful and DO NOT PICK IT UP. Avengers VS X-men Round One is not supposed to be released yet. However, some comic book stores released this issue early on their shelves last week.

What was supposed to come out last week was "Avengers VS X-men #0", which was a book showcasing The Scarlet Witch and Hope in two separate stories right before the big event. We reviewed this issue properly, at the time of release. Incase you missed it, feel free to read it now.

The "Avengers VS Xmen Round One" should be released tomorrow with the special launch parties. The issue was given early so stores could be stocked with them for the launch parties prior to release, rather than recieve them Wednesday after the launch. The issue goes (is supposed to) on sale to the general public on Wednesday April 4th.
The Avengers VS X-men launch parties are special promotional parties to celebrate the start of this epic storyline. Participating comic stores have chosen a side and will celebrate it accordingly. Attendees can get free giveaways directly from Marvel, and most comic stores are encouraged to use other themeful tactics to gain enthusiasm. My store, for example, is holding a special Heroclix Tournament where the winner will recieve the 12 issues of Avengers VS X-men for free, as they are released.

I believe stores that did put the books on sale prior to Tuesday are being noted and pulled from early pick-up on future books (Some are enabled to pick up their books on Tuesdays so they are ready for Wednesdays). If you see it on the shelf and it is not April 2nd or a later date, please do not pick it up. There are some stores that are doing the right thing.
 
Has anyone else's stores released this issue early?

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