Why use Instagram when you can use Google Plus?

I know I know, 50 million users can’t be wrong, I guess Instagram is pretty popular. Facebook also has $1 Billion worth of faith in them so they must be doing something right. Honestly, post photo editing outside of Photoshop isn't anything that couldn't already be done on mobile phones and PC. In fact, Facebook isn't the first to try photo enhancement and sharing, you can do it on Google Plus.

In March of 2010 Google acquired a similar post processing start up, "Picnik."  Picnik was primarily geared towards pc users as an online alternative to using Photoshop. Google has since integrated it into their Google+ social network as the "Creative Kit" which now allow users to not only upload and share their photos, but easily tweak them with various effects and filters. Here are a few examples...

Hopefully, the recent digital racism between Instagram on iPhone or Android will spark meaningful discussion thus educating people on what art is and what photography can actually be despite hardware price tags or operating systems. Personally, I feel like if you quarrel over the camera you are missing the point; but lets be honest, there will always be stupid people. Maybe if Google+ decides to integrate some of these features into their mobile app they will be able to break up this apparent monopoly and give users more choice. It will at least give them some firepower against Facebook.  Until then, Instagram will remain the hot app for sharing photos and making hipsters feel like talented photographers.

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